Chartered Accountant  ·  MBA  ·  Fractional CFO

Joyce
Obiakor

Finance leader, entrepreneur, and trusted advisor to growing businesses. Founder of Midastouch Analytics — empowering SMBs with world-class accounting and CFO-level strategy.

Joyce Obiakor — Finance Leader
10+
Years Experience
CA
Chartered Accountant
MBA
Banking & Finance
Joyce Obiakor
Est. 2025 Midastouch Analytics
About Joyce

The woman behind the numbers

"Finance isn't just about numbers — it's about building the foundation for growth."

Joyce Obiakor is a strategic and result-oriented accounting & finance professional with over a decade experience in leading financial operations, compliance, tax management and process automation. Recognized for designing scalable finance systems, driving profitability, and leading high-performing teams across Nigeria, USA and Canada. Efficient at implementing automation tools, ensuring IFRS/GAAP compliance, and aligning finance functions with business growth and investor objectives. Committed to operational excellence, fiscal transparency, and building resilient financial frameworks for sustainable expansion.

In October 2025, Joyce founded Midastouch Analytics — a specialist finance firm offering accounting, tax management, and Fractional CFO services to small and medium businesses. With an MBA in Banking and Finance specialisation, Joyce brings a unique blend of technical and strategic expertise, helping businesses grow with structure, clarity, and confidence.

BSc Chartered Accountant MBA Harvard — Non-profit Accounting IBMI Berlin
What I Do

Finance solutions
built for growth

01
Fractional CFO Services
Strategic financial leadership without the full-time cost. I partner with SMBs to drive financial strategy, cash flow management, forecasting, and investor-ready reporting.
02
Accounting & Tax Management
End-to-end bookkeeping, financial statement preparation, tax compliance, and QuickBooks Online setup and management — keeping your books clean and current.
03
Financial Operations
Streamlining finance functions, establishing controls, and building reporting systems that give business owners real-time visibility into performance.
04
Audit & Assurance
Rigorous review of financial records, internal controls, and compliance frameworks. Identifying gaps and strengthening financial governance.
05
Business Advisory
Beyond the numbers — helping founders make informed decisions on pricing, profitability, investment, and growth strategy backed by solid financial data.
06
Revenue Growth Strategy
Proven track record of driving measurable revenue impact — including a 34% Q3 revenue increase at Shecluded LTD through strategic financial repositioning.
Career Journey

Experience & Track Record

Jump to role
Oct 2025 – Present  ·  5 months
Owner & Founder
Midastouch Analytics  ·  Full-time
📍 Lagos State, Nigeria  
  • Founded Midastouch Analytics, providing accounting, tax management, and Fractional CFO services to SMBs.
  • Built financial structures for multiple SMEs to enable informed financial decision making.
  • Implemented financial dashboards and KPIs for clients, improving reporting accuracy.
  • Advises on business transformation projects, including restructuring and cost optimization.
  • Business structuring and financial process improvement.
  • Tax management and compliance for businesses

FounderFractional CFOBusiness Consultant
Finance & Operations Lead / Manager
Shecluded Ltd  ·  Full-time
📍 Lagos, Nigeria
  • Led the finance and operations division of a fast-growing financing company, driving strategic financial planning and operational alignment.
  • Achieved 34% revenue growth through cost optimization and strategic initiatives, partnering with management on financing projects and daily operations activities.
  • Ensured compliance with various tax types (VAT, WHT, CIT) and liaised with tax regulators on regulatory matters.
  • Oversaw a full cleanup and reconciliation of transactions on QuickBooks, restoring clarity and accuracy for financial reporting.
  • Trained accounting staff on proper accounting journal entries, ensuring correct entries, journal postings, and compliance.
  • Prepared comprehensive financial reports and unit economics analyses for partnership programs and the loans business to guide management strategy.
  • Recovered 34% of overdue loans, improving liquidity and strengthening credit management.
Financial ReportingUNIT ECONOMICSOPERATIONS STRATEGY
🌿   Career break — Feb 2025 to Jul 2025  ·  Full-time parenting  ·  Ikeja, Lagos State
Nov 2024 – Jan 2025  ·  4 months
Senior Accountant
Secure Bags LLC  ·  Contract
📍 New York, United States  ·  Remote
  • Managed accounting cleanup and tax preparation for multiple client accounts using QuickBooks Online, ensuring accuracy and compliance with US reporting standards.
  • Reviewed, corrected, and reconciled historical financial records to deliver clean, reliable financial statements for client decision-making.
  • Prepared and analyzed Profit & Loss, Balance Sheet, and Cash Flow reports, identifying discrepancies and resolving reporting issues.
  • Provided clients with financial clarity and advisory support, translating complex financial data into actionable business insights.
  • Collaborated remotely with cross-functional teams to meet tight deadlines and maintain high service quality across multiple engagements.
  • Ensured all financial reports were audit-ready and aligned with tax preparation requirements.
IFRS/GAAPQuickBooks Online
May 2024 – Oct 2024  ·  6 months
Finance & Operations Manager
GrowAfrica  ·  Full-time
📍 Lagos State, Nigeria  ·  Remote

Oversaw finance and operations at GrowAfrica — the AU, NEPAD & World Economic Forum initiative accelerating agricultural-led economic growth across Africa. Managed financial reporting and multi-stakeholder operational controls.

Development FinanceOperations
Sept 2022 – May 2024
Senior Accountant
Oneworld Accuracy
📍 Vancouver, Canada
  • Managed full-cycle accounting and reconciliations across 4 currencies (USD, CAD, EUR, NGN).
  • Processed payroll and ensured tax/pension compliance with FIRS, LIRS, and PFAs.
  • Registered Nigerian subsidiary for statutory tax obligations and filings.
  • Handled intercompany transactions and FX rate integration in Microsoft Dynamics GP.
  • Reconciled EQA inventory programs via Microsoft Dynamics GP, achieving 100% accuracy.
  • Collaborated with cross-functional teams to optimize financial performance and streamline operations.
  • Managed foreign currency transactions and reconciliations, ensuring compliance with international accounting standards.
Multi-currencyIFRS/GAAPTax Compliance
Feb 2018 – Sept 2022
Accounting Officer
Kelmarid Holdings
📍 Nigeria
  • Reconciled digital asset sales across platforms (Paystack, Flutterwave), resolving discrepancies within 24 hours.
  • Partnered with tech teams to integrate payment dashboards, ensuring seamless data flow to financial systems.
  • Supported external audits, providing accurate documentation for the timely completion of audited statements.
  • Prepared and processed staff payrolls seamlessly.
  • Filed monthly and annual tax remittances via TaxProMax (including VAT, WHT, and CIT).
  • Prepared monthly management financial reports to guide strategic decision-making.
TaxProMaxPayment IntegrationFinancial Reconciliation
April 2018 – Nov 2021
Audit Senior
Ojewole Olufemi & Co (Chartered Accountants)
📍 Nigeria
  • Audited financial statements for 20+ clients in public and private sectors, identifying cost-saving opportunities through process gaps.
  • Evaluated internal controls for multiple companies, enhancing data integrity and audit readiness.
  • Led tax audits for Lagos State Revenue Service, ensuring 100% adherence to regulations.
  • Supported External Audit team for Federal Government Institutions
Financial AuditInternal ControlsTax audit
Academic Background

Education & Qualifications

MBA
Master of Business Administration
Banking & Finance
Professional Body
Chartered Accountant (CA)
Institute of Chartered Accountants
Degree
Bachelor of Science (BSc)
Economics
Harvard University
Non-profit Accounting & Financial Statements
Certificate Course
IBMI Berlin
Finance & Accounting
International Business Management Institute
Certified Tax Consultant
New Nigeria Tax Act 2025
Get In Touch

Let's work
together

Whether you need a Fractional CFO, accounting support, or strategic financial guidance — Joyce is ready to help your business thrive. Based in Lagos, available globally.

Joyce Obiakor
"Empowering businesses, for economic growth"